The Ford Maverick continues to impress, earning the 2025 Kelley Blue Book Best Resale Value Award in the compact pickup segment. This accolade reaffirms the Maverick’s strong value proposition, a trait it has consistently demonstrated since its 2022 debut. Even as its price has evolved, the Maverick remains a smart investment, retaining a projected 53.2 percent of its original MSRP after five years. This significantly outperforms the average 2025 model-year vehicle, which retains only about 45 percent of its value, translating to substantial savings for owners.

Kelley Blue Book’s recognition highlights the Maverick’s exceptional ability to hold its value. This is a crucial factor for savvy car buyers, as resale value directly impacts long-term ownership costs. KBB’s data, derived from its Official Residual Value Guide and analyzed by automotive experts, provides a reliable forecast of future auction values. The Maverick’s strong performance in this area underscores its durability, desirability, and overall appeal in the competitive compact pickup market.

Beyond its impressive resale value, the Ford Maverick has also garnered Kelley Blue Book’s “Best Buy” awards in 2024 and 2025. This dual recognition speaks to the Maverick’s comprehensive value package, combining affordability, functionality, and long-term financial benefits. Ford’s commitment to delivering a vehicle that excels in both initial purchase and future resale is clearly paying off, making the Maverick a standout choice for consumers seeking a practical and cost-effective pickup.

The Ford Maverick’s consistent success in Kelley Blue Book’s awards demonstrates its enduring appeal and smart engineering. By prioritizing value, durability, and customer satisfaction, Ford has created a vehicle that not only meets the needs of today’s drivers but also protects their investment for years to come. The Maverick’s reputation as a reliable and value-packed pickup is well-deserved, making it a clear winner in its segment.