The Ford Mustang family continues to make waves across North America, with both the classic two-door Mustang and the all-electric Mustang Mach-E appealing to very different audiences. In Q2 2025, sales performance revealed a fascinating shift in the ongoing battle between heritage and innovation.
In the United States, the traditional Ford Mustang Fastback and Convertible outsold the Mach-E, delivering 14,174 units — a 3% increase compared to last year. Meanwhile, the Mach-E dropped nearly 20% year-over-year, with 10,178 units sold. This marks a reversal from 2024, when the electric crossover edged out its gasoline sibling in sales. Altogether, Mustang family sales fell slightly in the U.S. but still showed strong segment dominance.
Canada, on the other hand, told a different story. Canadian Mustang Mach-E sales soared by more than 76%, reaching 2,698 units in Q2 2025, while the two-door Mustang posted modest growth at just under 2%. Overall, Mustang family sales climbed an impressive 48% north of the border, with the Mach-E taking the lead. Mexico also saw positive growth, with the Mach-E rising 21% and helping the family achieve a 2% overall increase.
Both models received exciting updates for the 2025 model year. The Mustang coupe and convertible gained a 60th Anniversary Package and expanded comfort features, while the Mach-E introduced BlueCruise 1.5 hands-free driving, a new heat pump for improved winter efficiency, enhanced connectivity options, and added torque for its GT and Rally trims. Together, these updates show that Ford is staying committed to evolving both its iconic pony car and its forward-looking EV crossover — proving that Mustang passion thrives in every form.