Electric vehicles (EVs) continue to gain traction among U.S. car buyers, with a majority showing interest in making the switch to electric for their next vehicle purchase. According to the 2025 J.D. Power U.S. Electric Vehicle Consideration (EVC) Study, nearly 60 percent of prospective buyers are likely to consider an EV, signaling a strong and growing market demand. This steady interest is notable even as automakers adjust their EV investment strategies following the initial surge of early adopters.

The study, which surveyed 8,164 consumers planning to buy or lease a new vehicle within the next year, found that 24 percent of respondents are “very likely” to consider an EV, while an additional 35 percent are “somewhat likely” to do so. Despite this enthusiasm, consumers still have reservations that impact their decision-making. Over half of shoppers cited concerns about the availability of charging stations, and many believe EVs remain too expensive or worry about overall ownership costs. These concerns are especially pronounced among buyers in colder regions, where fears about range loss during winter months affect EV appeal.

Industry experts, including Brent Gruber, executive director of the EV practice at J.D. Power, highlight the importance of addressing these consumer concerns through education and product innovation. As Gruber notes, many of the challenges, such as public charging access, may be less daunting than perceived. For EV adoption to continue its upward trend, automakers need to offer affordable models that meet consumer needs while improving awareness about the realities and benefits of owning an electric vehicle.

With increasing EV options and technological advancements, shoppers are more informed and open to embracing electric vehicles than ever before. As infrastructure improves and prices become more competitive, the EV market is poised for further growth — making now a great time to explore the possibilities of driving electric.