Ford’s New ‘IonBoost’ Trademark Points to Future EV Battery Branding

Ford appears to be preparing a new name for the next generation of its electric vehicle battery technology. The automaker recently filed a trademark application for “IonBoost” with the United States Patent and Trademark Office (USPTO), signaling a possible revival of branding originally linked to Ford’s EV battery development efforts.

Filed on October 2, 2025, under serial number 99425387, the application covers a wide range of EV-related products, including rechargeable electric batteries, vehicle battery packs, electric motors, and powertrain components. The filing suggests that Ford could soon begin using the IonBoost name to identify specific battery chemistries or performance tiers within its growing electric lineup.

Back in May 2021, Ford first introduced the IonBoost and IonBoost Pro names as part of its long-term electrification strategy. At that time, the company said IonBoost would apply to lithium-ion batteries for retail vehicles, while IonBoost Pro would represent lithium-iron phosphate (LFP) packs intended for commercial and fleet models. A previous trademark filing from January 2022 supported this branding approach but was never actively implemented in production vehicles.

Since then, Ford has adjusted its EV roadmap to match changing market conditions while continuing to invest heavily in battery research, materials partnerships, and production capacity. This new trademark filing could mark a renewed focus on giving its EV powertrains distinct, recognizable branding as Ford introduces new models and technologies over the next few years.

Among them is a mid-size electric pickup expected to begin production in 2027 at the Louisville Assembly Plant, which may use an LFP battery pack rated at 51 kilowatt-hours (kWh) of usable energy, with an optional nickel manganese cobalt (NMC) pack also under consideration. It’s possible that both chemistries could eventually fall under the IonBoost umbrella.

While Ford has not commented on when IonBoost branding will officially appear, the renewed trademark filing is a clear sign that the company remains committed to developing — and naming — its own cutting-edge EV battery technology.