Despite a slight year-over-year dip in U.S. sales, the 2025 Ford Maverick remains the clear leader in the compact pickup segment, outselling its closest competitor — the Hyundai Santa Cruz — by nearly six-to-one. Ford moved 38,015 Mavericks in the U.S. during Q1 2025, commanding an 85% market share, while Santa Cruz trailed behind with just 6,648 units and a 15% share. That strong lead comes even as overall segment sales contracted by 6%, proving the Maverick’s popularity remains resilient.

Sales performance varied across international markets. While the Maverick saw a modest 3% decline in the U.S., it posted strong growth in Canada (+24.6%) and Mexico (+14.5%), balancing out steeper drops in Brazil (-42%) and Argentina (-79%). This solid performance across key North American markets helped position the Maverick as not only a sales leader in its category but also as a strong alternative to larger, midsize pickups like the Toyota Tacoma, Chevy Colorado, and even Ford’s own Ranger — which it outsold by over 23,000 units.

Fueling this ongoing demand is the refreshed 2025 Ford Maverick, which introduces several major upgrades including Ford SYNC 4, hybrid all-wheel drive, and enhanced trim options like the bold 2025 Maverick Lobo—a new performance-focused street truck. The Lobo variant offers a 7-speed transmission sourced from the Ford Edge ST and a more aggressive design for those wanting a compact pickup with extra attitude. Meanwhile, the Tremor package has been repositioned to the Maverick’s top trim level, while the XL trim remains the base model.

Overall, the Maverick’s combination of affordability, efficiency, new features, and exciting variants like the Lobo have helped it maintain a dominant lead in its class. With U.S. drivers and Canadian buyers continuing to embrace this compact truck, the Maverick’s reign looks set to continue through 2025 and beyond.