Ford is doubling down on hybrid technology, and one of its most iconic nameplates is next in line. According to CEO Jim Farley, a hybrid version of the Ford Bronco is officially on the way, marking a major step forward in the brand’s electrification strategy.

During a recent podcast appearance, Farley confirmed that Ford is working toward offering hybrid powertrains across its entire gas-powered lineup. That includes the rugged and highly capable Ford Bronco, which will soon gain a partially electrified option designed to deliver improved efficiency without sacrificing performance.

This move comes at a time when consumer demand for hybrids continues to grow. While interest in fully electric vehicles has softened in some segments, hybrids have surged in popularity thanks to their ability to balance fuel savings with everyday usability. Ford’s strategy reflects that shift, focusing on delivering practical, flexible powertrains that meet real-world needs.

The upcoming Bronco Hybrid could also play a key role in staying competitive within the off-road SUV segment. With rivals like the Nissan Xterra expected to return with hybrid power, and Jeep shifting its strategy toward extended-range electric vehicles, Ford is positioning the Bronco to remain a top contender for adventure-focused buyers.

While specific details about the Bronco Hybrid’s powertrain have not yet been revealed, Ford has hinted at a broader vision that includes multiple types of hybrid systems. These could range from efficiency-focused setups to performance-oriented options, as well as systems capable of powering external devices, similar to Ford’s Pro Power Onboard technology.

For Bronco fans, this is exciting news. A hybrid powertrain could enhance capability, extend range on the trail, and introduce new features that make outdoor adventures even more convenient. As Ford continues to expand its electrified lineup, the Bronco Hybrid is shaping up to be one of the most anticipated additions in the years ahead.