Ford is inviting Bronco enthusiasts to hit the trail with the SUV they know best—their own. The Ford Bronco Off-Roadeo “Bring Your Own Bronco” program is back for 2025, giving owners the chance to test their vehicles’ off-road capabilities in stunning, controlled environments like Moab, New Hampshire, and Texas. This immersive experience helps drivers build skill and confidence with expert trail guidance and hands-on learning.

Launched originally in 2024, this exciting initiative allows Bronco owners to take their personal vehicles through a professionally guided four-hour off-road adventure. The experience includes on-trail instruction, practical lessons in vehicle handling, and the opportunity to master Bronco-exclusive tech features with the help of seasoned experts.

Participants can choose from two unique programs: the Next Level Off-Road course, which builds on skills learned in previous Off-Roadeo events and helps drivers tackle more advanced terrain, or the Off-Road Advanced Recovery program, which teaches proper winching, rigging, and recovery techniques in real-world scenarios. It’s all about preparation, safety, and maximizing the full potential of the Ford Bronco.

The experience costs $495 USD per vehicle and includes one driver and up to two passengers. Ford’s Off-Roadeo has earned high praise—not just from drivers but from the industry too, recently earning the Marketing Disruptor of the Year award. Whether you’re an off-road novice or an experienced trailblazer, Bring Your Own Bronco is an unforgettable way to put your SUV—and yourself—to the test.