The 1990 Ford Bronco DM-1 concept is one of the most unusual chapters in the Bronco’s history, showcasing just how experimental Ford designers could be in the early 1990s. Far from the rugged off-road look most people associate with the Bronco, the DM-1 embodied the sleek, futuristic, and fuel-conscious design language of the decade.

Billed as a “multipurpose concept utility vehicle,” the DM-1 was envisioned as equally capable of navigating Toronto’s urban streets as it was tackling light off-road trails. Its body combined fiberglass with steel reinforcement, while four-sided flush glass gave it excellent visibility. To add safety, an integrated rollbar was cleverly positioned between the inner and outer roof panels.

Inside, the Bronco DM-1 concept was surprisingly practical for its time. It seated five passengers, with rear seats that could fold flat for extra cargo space. The interior also featured technology ahead of its time, including an electronic GPS system—rare in the early ’90s—and a full information analog display positioned above the steering wheel.

Designed by Derek Millsap, a graduate of the Art Center College of Design, the DM-1 was built into a full-scale model by Concepts Center California after Ford executives fell in love with the design. While it never made it to production, the DM-1 laid the groundwork for future experimental Broncos like the 1992 Bronco Boss. Today, it stands as part of Ford’s U.S. Heritage Fleet, offering a fascinating glimpse into what might have been.