Despite the political polarization surrounding electric vehicles, a recent study reveals that Ford maintains a strong positive image among serious EV buyers. The study, conducted by Hill Research Consultants for the EV Politics Project, polled 600 voters from higher-income households across the U.S. to gauge their opinions on electric vehicles and specific brands. The results indicate that Ford’s efforts in the EV space are resonating with a significant portion of the market.

The poll focused on voters who are seriously considering purchasing an EV within the next year or so. Among this group, a remarkable 76 percent expressed a favorable view of Ford and its electric vehicle offerings, while only 24 percent held an unfavorable opinion. This positive sentiment places Ford ahead of Tesla and Volkswagen in terms of favorability among potential EV buyers. While Toyota led the pack with an overwhelmingly positive rating, Ford’s performance is a strong indicator of its growing appeal in the EV market.

This positive result is particularly encouraging for Ford, considering its performance in similar studies conducted in recent years. In 2021, a study found Ford to be only the fourth most considered brand for EV purchases, and another study in 2023 ranked them fifth. The latest findings suggest that Ford’s brand perception and consideration among EV buyers have significantly improved, demonstrating the effectiveness of their EV strategy and marketing efforts.

The study’s findings offer valuable insights into the evolving landscape of the EV market. While political opinions on EVs may be divided, brand perception appears to be less affected by these divisions, particularly in the case of Ford. The company’s focus on developing and promoting its electric vehicle lineup seems to be paying off, as evidenced by the high favorability rating among serious EV buyers. This positive momentum positions Ford well for future growth in the electric vehicle segment.