Ford Performance is revving up excitement with plans to expand its Mustang Challenge series beyond U.S. borders, bringing the adrenaline-fueled action of the Mustang Dark Horse R to a worldwide audience! Following the successful launch of the Mustang Challenge, designed to showcase the power and agility of the track-ready Dark Horse R, Ford is aiming to create a global platform for aspiring racers and Mustang enthusiasts alike. This ambitious expansion signals Ford’s commitment to fostering a vibrant and inclusive racing community, celebrating the iconic Mustang on an international stage.
The Mustang Challenge offers an accessible entry point for racers eager to experience the thrill of Mustang competition, acting as a stepping stone towards the prestigious GT4 and GT3 classes. Ford Performance’s goal is to maximize participation and engagement, and to achieve this, they’re exploring opportunities to launch the series in key markets across the globe. As Scott Bartlett, Ford Performance’s global sports car marketing manager, emphasized, “Dark Horse is global, so the series behind it needs to be global.” This strategic vision reflects Ford’s desire to connect with Mustang fans and racing enthusiasts worldwide, creating a unified and dynamic racing experience.
Ford’s leadership, including CEO Jim Farley and Ford Performance head Mark Rushbrook, is fully supportive of this global expansion. The company is actively working to establish the necessary infrastructure and partnerships to support the Mustang Challenge in regions like Australia and Europe, wherever strong demand exists. “We’re working towards growth, because Dark Horse R will be going international for sure, beyond just Le Mans,” Bartlett confirmed. This commitment underscores Ford’s dedication to building a robust and sustainable global racing program, ensuring that the thrill of the Mustang Challenge reaches a broad and diverse audience.
The Mustang Challenge has already proven to be a resounding success, delivering thrilling racing action and fostering a competitive spirit. With the added incentive of cash prizes and opportunities for advancement to GT3 and GT4 classes, the series is attracting talented racers and igniting passion for the Mustang brand. As Ford Performance prepares to take the Mustang Challenge global, the future of Mustang racing looks brighter than ever, promising to deliver exhilarating competition and unforgettable moments to fans around the world.