It seems like just yesterday our friends to the south of us were celebrating Thanksgiving – now we the Holiday Season is in full swing! With that the year is soon to come to an end. Many of us reflect on the year gone by – events, accomplishments and change.
While change is good, so many things have happened over the last year that effected the lower mainland new and used car market and with it – the way we connect with our customers. The car business has changed. It’s gone social. Social is suddenly huge. So is the mobile Internet.
We used to connect with our local market via traditional newspaper and other forms of advertising. Like many businesses we found that that alone wasn’t working as well so we started looking around at what was happening online.
Social is definitely upon us. It is everywhere and has forever affected the way people look at the auto market, auto dealers and how they ultimately make a decision for a significant purchase.
Social networks and the various media options is really many voices all with a specific network of friends or connections. As a consequence people have grown numb to most marketing messages.
No doubt many people are in the market for a vehicle in the Lower Mainland of BC and beyond. Its our job to create messages and confidence in our customers to rise above the noise and deliver a message anyone looking for a new our used vehicle is interested in following.
Storytelling is as old as mankind, but the stories now have to captivate readers (and potential car or truck buyers) into listening while using technology to deliver then attract folks to a common message. To deliver our ‘story’ we implemented a new platform that allows us to speak to all social networks with a united voice while measuring the results using "cross platformable”
At Key West Ford we strive to maintain our position as innovators in the area of auto social. That one of the reasons we maintain a top position among Vancouver’s top new and used car dealers for used cars in the Lower Mainland.
We realize that today’s current social media culture has most consumers shell shocked not knowing (or not caring for the most part) where to go or even what to pay attention to. Just telling a story isn’t enough. We to earn the right to rise above the noise and deliver meaningful messages our customers want to hear.
With that in mind while melding innovation with technology, we think we’ve created something everyone in the market for a new vehicle will want to follow. Deal of the Week.
Deal of the Week is aimed at providing compelling reasons for vehicle buyers to want to interact with Key West Ford. We find the best deals for you. If you are a in the market for a new car or truck this campaign it for you.
Post them on our site. Offer you alert tools so you can get on with your busy life and allow you to interact via your desktop, mobile or social.
What we are doing is novel. Each week we’ll feature a cross section of new and used vehicles on our Deal of the Week web and mobile pages. Over the week we’ll be adding bonus features while users can check all our social spots or use our ‘bot’ application to email or text you whenever something happens.
We’ve made following the specials on your smart phone even easier by designing smart phone pages. There is no need for fumbling for mobile web addresses either – our platform detects your smart phone and display’s the smart phone designed experience or simply scan one of the QR
to experience Deal Of The Week smart phone experience.
Want up to date info delivered to your smart phone in as they happen. Our Deal Of the Week App will alert you of price drops or additional features by simply registering your smart phone email. Want a text message instead. We’ve got that to.
As marketers we know that must develop experiences and features that provide compelling reasons for new or used vehicle buyers to interact with us. We are hoping you receive great value from our new campaign.
See this week's Deal Of The Week