Timing is everything - especially in the world of automotives. A mis-scheduled reveal, a too-late attempt at a trend, wreaks havoc on a manufacturer's success. Even choosing the wrong day of the week to make an announcement proves fatal to sales.
This same philosophy also applies to the used car purchasing process. Seven days define the week, but not all of these deliver driver-friendly results. Finding the right time to buy is key.
According to Auto Cheat Sheet, the best time to purchase a used car is on Tuesday or Wednesday - and the reasons are many:
One: Saturday and Sunday tend to provide crowd surges, making it difficult for customers to connect with dealers. This limits price negotiations and even test-drives.
Two: Saturday and Sunday also tend to host the majority of dealer sales. Each of these sales has its own specific conditions, which may not apply to a driver’s used car needs.
Three: Monday often serves as a follow-up day for dealers - calling potential buyers to schedule appointments, catching up on weekend paperwork, setting the schedule. Tedious tasks create hectic environments and this can affect customer interactions.
Four: Thursday and Friday are traditionally when dealers launch their major announcements. This creates spikes of traffic, especially in the used car market, and can limit one-on-one dialogues.
Tuesday and Wednesday, therefore, prove best for the buying process - allowing customers to receive the attention they deserve.
To learn more about when to schedule a used car appointment contact us today!