Ford made headlines in 2007 when it partnered with technology giant Microsoft. The introduction of the SYNC System - an integrated communications unit, featuring voice-operated controls and capable of accessing a variety of apps and programs - propelled the automaker to the top of the sales charts. It was a progressive and well-received move.
Recently, however, that reception has turned cold. Complaints have been launched against the SYNC System, with Microsoft’s coding being deemed too limiting and too complicated.
Ford has listened to those concerns - and now seeks to address them with a renovated system.
The new SYNC will feature an open source platform designed by Blackberry (a company that has already proved itself with other automakers, developing a QNX model for Audi, BMX and Porche). It will boast greater coding capabilities, tapping into the HTML5 market and fine-tuning touch screen sensitivity. This responsive program will deliver an HMI framework to all Ford vehicles.
And this will ensure a better driving experience.
Ford started the technological revolution. Now it’s poised to lead the industry once more.
To read about the switch to Blackberry’s QNX system click here.
Contact Key West Ford to learn more about the SYNC and to schedule a test drive.