Key West Ford's Vision and Values
Key West Ford of New Westminster will always strive to provide the highest level of customer service. We want to be your first choice in the automotive industry for both new and pre-owned cars, trucks, minivans, crossovers and SUVs.
Key West Ford's Strategic Goals
To be recognized as:
* As a new and used car dealership that puts the needs of its customers first.
* A builder in business relationships with our customers, helping them meet their vehicle transportation needs now and in the future.
* The #1 automotive dealership in BC.
Key West Ford's Values
* Integrity in all our business practices.
* The highest level of service standards to our customers.
* Openness to learn, grow and improve.
* Professional responsibility for high achievement.
"At Key West Ford, responsibility can be seen in how we conduct our business. I believe that a company's actions speak louder than its words. Integrity is paramount in today's automotive marketplace, the community and environment. We strongly support Ford's vision of producing lower emission hybrid vehicles like the Fusion and C-Max Hybrid and the extreme fuel efficiency of the Ford Focus and Ford Fiesta."