Ford Mustang Mach-E Surpasses Gas-Powered Mustang in 2024 Sales
Ford Mustang Mach-E Surpasses Gas-Powered Mustang in 2024 Sales
Posted on February 23, 2025
The Ford Mustang Mach-E, an all-electric crossover, has officially outsold its gas-powered counterpart for the first time in 2024, marking a significant milestone for Ford’s EV lineup. Despite initial skepticism from traditional Mustang enthusiasts when the Mach-E debuted in 2021, this electric pony car has proven its appeal with modern buyers, achieving an impressive 51,745 units sold in 2024 compared to the 44,003 sales of the gas-powered Mustang. This 7,742-unit difference underscores the shifting preferences in the automotive market.
Several factors contributed to the Mach-E’s triumph. Its sales saw a 26.92% year-over-year increase, bolstered by attractive incentives, while the redesigned S650 Mustang coupe faced challenges with rising prices and a 9.47% decline in sales. In contrast, the Mach-E’s affordability and incentives positioned it as an attractive alternative for buyers seeking a balance of performance and sustainability. This marks a stark turnaround from 2023, when the gas-powered Mustang outsold the Mach-E by nearly 8,000 units.
Despite this success, Ford has no plans to electrify the Mustang coupe. CEO Jim Farley confirmed that an all-electric Mustang coupe isn’t on the horizon, emphasizing the traditional Mustang’s role as a gasoline-powered performance car. Interestingly, Farley acknowledged that the Mustang Mach-E’s success helped ensure the continued production of the gas-powered Mustang, highlighting the importance of balancing EV innovation with heritage.
The Mach-E’s record-breaking sales underscore the growing demand for electric vehicles while also demonstrating Ford’s ability to leverage its iconic branding to thrive in an evolving automotive market. As emissions regulations tighten and consumer interest in EVs grows, the Mustang Mach-E represents a significant step in Ford’s electrification journey, proving that innovation and tradition can coexist.