Ford Designer Says Performance Models Aren’t Going Anywhere
Ford Designer Says Performance Models Aren’t Going Anywhere
Posted on December 14, 2024
Ford’s lineup has seen a shift in recent years, especially as it has moved away from selling most cars in North America, with the exception of the iconic Mustang. Even in Europe, performance-focused models like the Fiesta ST and soon the Focus ST have been phased out, leaving the Puma ST and Mustang as the last "fast Fords." However, fans of performance Fords need not worry – Ford’s commitment to high-performance models is still strong, and the company plans to integrate its racing expertise into future vehicles.
Amko Leenarts, Ford of Europe’s design director, recently emphasized that performance will remain a core part of Ford’s DNA, stating that the brand’s extensive involvement in racing – spanning from Formula 1 to NASCAR – will continue to influence its production vehicles. This commitment highlights Ford's intention to make motorsports knowledge an integral part of its car lineup worldwide, ensuring that their racing investments yield benefits across their everyday models as well.
CEO Jim Farley has been vocal about Ford’s dedication to the Mustang, especially as competitors have shifted toward electric-only or non-V8-powered options. Farley has even promised that the Mustang will not go fully electric, preserving its status as a unique offering in the market. This commitment to the traditional pony car, along with rumors of potential new variants like an off-road model, has Mustang enthusiasts excited about the future.
While Ford is embracing hybrid technology for its performance models, full electrification is likely to happen gradually. Currently, Ford Performance is exploring hybrid powertrains and evaluating how they may fit into its high-performance offerings, potentially including NASCAR in the future. With these plans, Ford seems poised to maintain a strong foothold in performance while adapting to the evolving landscape of automotive technology.