The history of the Edge is steeped in necessity. A booming crossover market - led by the Chevrolet Equinox and the Honda Pilot - combined with waning internal sales, and Ford was forced to return to its proverbial drawing board. It needed a way to catch the public’s attention, bringing them a compact SUV that would deliver both form and function.
The North American International Auto Show (known also as the NAIAS) seemed the perfect location for such a reveal - and so Ford headed to Detroit.
In 2006 Ford rolled its Edge (a then-concept vehicle, featuring a Mazda CX-9 platform and five-door styling) into Detroit’s famed auto show. It intended to promote the vehicle as the next generation of crossover power. What happened, however, was an explosion of critical and public interest - with guests immediately noting the sleek shape, intelligent all-wheel-drive, and traction control. The car was a success.
It’s this response that revved up Ford’s commitment to the Edge. In 2007 the crossover made its official debut, mere months after arriving at the NAIAS. The concept had become a reality.
To learn more about the Ford Edge, as well as other crossover options, contact us today!