It’s the perfect car - sleekly styled, precisely engineered and only a few years old. You couldn’t afford it during its initial release, but the changing of the seasons has revealed a financial opportunity. This slightly used machine is almost within reach.
Just as you go to grab the keys, however, its owner snatches them back: demanding a higher price and reassurance that you are indeed the right person for his car. You find yourself having to prove your worth as a driver - and that’s simply not fair.
Key West Ford understands the appeal of ownership sales. Consumers wander onto lawns and driveways, thinking this will spare them the hassle of a dealership. Make a direct connection; get a better price; drive away happy. This is the goal.
As the Art of Manliness notes, however, it’s not always the reality. Ownership sales often prove less than ideal:
Unlike dealerships, owners have no obligation to provide drivers with the best possible prices and promotions. Instead they’re interested only in profits - and this often results in too-high sales tags and a refusal to negotiate.
Owners are often attached to their cars. They’ve experienced many memories behind those wheels and this makes them reluctant to sell to just anyone. Qualified buyers may be overlooked in the quest for perfection.
Private sales lack the protections of dealerships. There are no required warranties and the buyer assumes all responsibility. This can prove complicated in the wake of hidden problems and mechanical failures.
Ownership sales are undeniably appealing... and undeniably complicated. The focus shifts from the consumer to the seller, and this keeps you from finding the car of your dreams.
Key West Ford suggests visiting our lot to experience the largest inventory of used options in the Lower Mainland - as well as a dedication to superior prices, warranties and more.