A failing market is hard to overcome. Ford has proven to be the exception to the rule, however. In the wake of uncertain sales, the second largest automotive manufacturer in North America is gaining profits.
And it’s all thanks to the F-Series and the Fusion.
They share few similarities. The F-Series is a collection of turbocharged engines, Nexteer steering and rugged mechanics. The Fusion is instead a sedan, boasting a sleek frame and EcoBoost technology. These vehicles are intended for different environments and different drivers, defined by pick-up power or a coupe's quickness.
They have managed, however, to strike chords with the public.
2013 has seen a twenty percent rise in overall Ford sales, with the F-Series and the Fusion leading the charge. While other manufacturers struggle to connect with drivers, Ford instead has managed to exceed all expectations. Production has increased, and it’s estimated that over four-hundred thousand extra units will be made this year alone. This is to meet the sudden demand for pick-up trucks and sedans.
And that demand has triggered a 2.4-billion dollar first quarter, breaking every record and invigorating the economy.