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The Future Of Ford Vehicles

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(Posted on Apr 2, 2013 at 04:00PM by Lee Byard)

It’s an age of movie magic. Hollywood--forever determined to create bigger, brighter films--has perfected the use of motion capture technology. With it entire worlds have been created, blending digital imagery with human grace. The progress is astounding.

It’s also now found at Ford.


Ford is recognized as an automotive giant. Its peerless collection of wagons, trucks and rally-cars has made it a leader in both the domestic and international markets. As of 2013, however, it’s delving into the motion capture arena... all in the name of driver comfort.

At Ford’s Research and Innovation Center, located in Dearborn, Michigan, engineers are working tirelessly to improve future vehicles. Utilizing a Human Occupant Package Simulator (known more commonly as a HOPS lab), these individuals analyze the way drivers move, examining how the body bends as it enters and exits a car. Countless variables--such as seat heights, steering wheel placements, door positions and more--are dissected.

The purpose of this is to craft more user-friendly cars. With a HOPS lab engineers can eliminate discomfort, tailoring each Ford vehicle (from the Fusion to the F-150) to the needs of drivers. This technology creates a stronger future for both the company and its consumers.


Hollywood is no longer the king of motion capture.  

Visit Key West Ford to find the perfect vehicle today.