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The automotive industry is shaped by good ideas... but Ford now delivers a great one.

 

The North American International Auto Show (held every January in Detroit) is a center of vehicular innovation. Manufacturers, designers and developers flock each year to present their most impressive products, hoping to tempt the goodwill of buyers and critics alike. Ford has always managed to earn some of the spotlight. This year, however, it also managed to win the top prize: Most Important Vehicle.

 


 

Ford recently unveiled its latest concept: the Atlas. This is the truck of the future, a Pick-Up powerhouse that offers strength and economy. It’s a blend of Ford’s signature technologies--like EcoBoost and Active Shuttering--and potential advancements, making it the next step in the Pick-Up division. 

 

This is a division that Ford has dominated throughout the years, with its F-Series being a leading market force. The Atlas, however, is now heralded as the successor of the F-150... which makes the future all the more promising.

 

Time may be needed before the Atlas arrives at Key West Ford, but it’s certain that the Most Important Vehicle of the North American International Auto Show is worth waiting for.