Ford recently unveiled its latest concept: the Atlas. This is the truck of the future, a Pick-Up powerhouse that offers strength and economy. It’s a blend of Ford’s signature technologies--like EcoBoost and Active Shuttering--and potential advancements, making it the next step in the Pick-Up division.
This is a division that Ford has dominated throughout the years, with its F-Series being a leading market force. The Atlas, however, is now heralded as the successor of the F-150... which makes the future all the more promising.
Time may be needed before the Atlas arrives at Key West Ford, but it’s certain that the Most Important Vehicle of the North American International Auto Show is worth waiting for.