There’s one certainty in show business: children will say anything - and everything - when placed in front of a camera. They have no filters; they have no worries; and every second proves perfect for stealing the spotlight.
Ford Europe knows this - which is why it recently set up interviews with elementary students, asking them each to reveal their parents’ driving habits. No one was surprised by the hilarious results. Watch below!
Ford Europe’s study of parental driving behaviors wasn’t just for humor. Instead it showcased specific trends throughout France, Germany, Italy, Spain, and the UK. Consider some of these statistics:
Tendency to Speed When Frustrated
13% of German drivers.
4% of Italian drivers.
Tendency to Shout When Frustrated
22% of French drivers.
12% of Italian drivers.
Tendency to Threaten When Frustrated
15% of UK drivers.
5% of German drivers.
By examining these traits, Ford Europe can more readily identify how its consumers respond to the road - and adapt their designs accordingly.
To learn more about this and other Ford studies contact us today.
And don’t forget: your children are always watching!